Cognitive Media Lab, UC San Diego

Research Associate, Cognitive Media Lab

Master’s Thesis: Examining and Profiling Individual Differences among Social Media Users based on Misinformation Engagement Behaviors

Status: Submitting for publication. Thesis repository

Used multiple regression models to analyze user interactions with 36 COVID-19 misinformation tweets and identify key drivers of misinformation spread (R² = 0.45).

Conducted Silhouette Analysis and K-Means Clustering to segment 800+ users into 3 personas based on passive and active misinformation engagement patterns, revealing potential high-risk amplifier groups.

Source Trustworthiness in Abortion Pill Marketing

Conducting Conjoint Analysis and Cluster Analysis of abortion pill marketing on social media, studying the interaction effects between variables that affect source trustworthiness.

LLM Performance in Pharmaceutical Advice

Co-authored a manuscript comparing LLM performance to pharmacists, nurses, and practitioners, contributing to the background, introduction, and results sections. See Publications.

Learning Outcomes: Multiple Regression, Clustering, Conjoint Analysis, Web Scraping, Python, R, Manuscript Writing